Product Line Design with Quantal Consumer Preferences
نویسندگان
چکیده
منابع مشابه
Consumer Deliberation and Product Line Design
T paper studies optimal product line design when consumers need to incur costly deliberation to uncover their valuations for quality. To induce deliberation, a firm must maintain quality dispersion and cut the price of the high-end product so that consumers are motivated to deliberate in the hope that high-end consumption fits their needs. To prevent deliberation, the firm may have to offer dow...
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Firms often differentiate their product lines vertically to capture consumers’ differential willingness to pay for quality. Additionally, many firms offer products varying not in quality but in characteristics such as scent, color, or flavor that relate to horizontal differentiation. For example, in the yogurt category, each manufacturer carries several product lines differing in quality and pr...
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Full terms and conditions of use: http://pubsonline.informs.org/page/terms-and-conditions This article may be used only for the purposes of research, teaching, and/or private study. Commercial use or systematic downloading (by robots or other automatic processes) is prohibited without explicit Publisher approval, unless otherwise noted. For more information, contact [email protected]. The...
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This article studies the influence of product groupings on consumer preferences. Specifically, it is proposed that when each product in two groups has an equal chance of a gain, consumers prefer to choose from a group that appears more contagious (e.g., products arranged close together, similarly, or symmetrically). However, when each product in two groups has an equal chance of a loss, consume...
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ژورنال
عنوان ژورنال: Universal Journal of Management
سال: 2020
ISSN: 2331-950X,2331-9577
DOI: 10.13189/ujm.2020.080505